Last meeting of the fiscal year: June 25, 2013 at the Board of Supervisors …

At our last meeting of the 2012/13 fiscal year, we:

  • approved grants from Tobacco Master Settlement Agreement (MSA) funds to non-profit agencies that meet performance expectations.  This year’s grants totaled $625,416, and included the following beneficiaries:
    • Community Action of Napa Valley – to provide tobacco cessation/education services;
    • Children’s Health Initiative – to ensure that every child in Napa County has health insurance;
    • Family Service of North Bay – a Napa Valley non-profit that provides valuable mental health treatment services to uninsured and underinsured residents;
    • Napa Valley Child Advocacy Network, which helps parents of children with special health care needs;
    • Catholic Charities of the Diocese of Santa Rosa (which includes Napa) for transitional housing for young mothers;
    • Queen of the Valley Medical Center – to address needs of medically indigent adults;
    • Puertas Abiertas Community Resource Center – to facilitate access to health and social services for Latino families;
    • Clinic Ole – to continue the Pharmacy Assistance program that provides low or no cost medications to low income uninsured patients;
    • Area Agency on Aging – to coordinate fall prevention services for older or disabled adults;
    • On the Move – to support the McPherson Neighborhood youth Leadership Academies.
  • approved grants from the Visitor Management part of the Special Projects Fund.  The Special Projects Fund are TOT (Transient Occupancy Tax) monies set aside by the Board each year, generally in the amount of $1 million, and generally allocated in three general parts:  60% to Parks and Open Space (including the future purchase of Skyline Park), 30% to Visitor Management, and 10% to Arts and Culture [distributed on June 18th].  Two-thirds of the 30% allocated for Visitor Management was directed this year to Visit Napa Valley (VNV) for the continuation of destination marketing activities.  The remaining one-third was allocated through a grant program that focused on these outcomes:
    • Programs/events must demonstrate they drive overnight hotel stays during need periods (late November through April, and Sunday – Thursday nights).
    • Program/event producers must have a proven track record with similar activities in the past.
    • Applicants must demonstrate that they have a viable and sustainable business plan, including ample cash on hand to fund operations of the event. These grants are intended to amplify existing marketing efforts versus operations.
    • Programs/events must demonstrate that their brand’s image and positioning are consistent with the brand image and positioning of The Napa Valley destination brand.

There were lots of great applicants, with requests totaling $286,800; it was known that we only had less than half that amount to disburse.  The vetting process and criteria described above were established 2.5 years ago, to help the Board determine what programs are worth investment.  The hurdle is higher as newly funded events mature.  Within three years of inception, we require the organization to show whether it is sustainable or has a business model that needs work but in any case show that there is cash on hand and not total dependency on borrowed or other funds.  We want to have confidence in whom we invest the visitors’ (TOT) dollars.

  • A total of $344,957.00 was distributed:  $229,971 (2/3) to VNV, and the remaining $114,986 to the following organizations:
    • joint grant to Arts Council Napa Valley and Napa Valley Museum;
    • Napa Valley Vine Trail;
    • Napa Valley Opera House;
    • Lincoln Theatre (Yountville);
    • Napa Bike Coalition;
    • joint grant to Napa County Historical Society and Napa County Landmarks.
  • authorized a response to be sent to the Grand Jury with regard to their reports on the Integrity of Grand Jury Investigations and the Napa County Jail.  The latter is particularly important because of our need for a new Jail, which the Grand Jury recognizes.  The Grand Jury reports can be found at the Grand Jury’s website –
  • approved the budget for 2013-14 (see more detailed report in earlier post).

Categories: Accomplishments, Board of Supervisors, General Information

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